Earning on Roblox | Documentation - Roblox Creator Hub (2024)

Roblox's goal is to enable the creation of anything, anywhere, by anyone, and we are constantly investing in new tools and services to empower our creator community. We give our creators, from an individual to a large studio, diverse ways to earn on Roblox by creating content and experiences, specifically:

• Developing an Experience

  • In-Experience Purchases

  • Engagement-Based Payouts

  • Immersive Ads

• Creating, Selling, and Reselling Avatar Items

• Creating and Selling Studio Plugins

This page provides information about different ways to earn on Roblox and how to convert earned Robux to cash through the Developer Exchange program.

Economy Powered by Creators

We are building one of the world's largest immersive platforms with 77.7M global daily active users (DAUs) in 16 languages across 190 countries, available across platforms including mobile, desktop, consoles, and VR headsets. In 2023, more than 58% of our daily active users were 13 and over, and users aged 17 and over accounted for 42% of our daily active users. In 2023, our community visited over 13 million experiences, and in the first quarter of 2024 alone, users spent 16.7 billion hours on our platform.

• We are one of the biggest virtual economies¹

  In 2023 alone, we had more than 3.7 billion virtual transactions, and over 1 billion during the fourth quarter of 2023. In fact, Roblox's GDP² has grown to become as large as that of some countries. During the month ended December2023, over 5.0M asset creators and developers who create experiences earned Robux. Our success is directly tied to the success of our creators. Roblox earns money by selling Robux which users spend in-experience and on items and assets in our marketplaces, all created by you.

• We exist to serve our community

  We're always searching for new ways to increase creators' earnings. In 2022 and 2023, our creator community earned $624 million and $741 million, respectively. This combined figure of ~$1.4 billion is up 57% over the previous two years.

• As a result, creators can focus on creating

  We are seeing healthy growth across creators and studios of varying sizes. Since 2019, the average annual earnings of the top 10 and top 1000 creators have increased ~4.5× and ~5.75×, respectively. As of December2023, 35% of our top 1000 experiences were created in 2023.³

Developing an Experience

Building successful content takes time and effort, but there is low risk and no upfront cost to building an experience on Roblox. You pay after earning on Roblox and we provide the tools, services, and support to help you build the most immersive experiences. Roblox has a robust community and developer forum to guide and support you along the way.

No Upfront Costs; Publish Globally in Seconds

• Instant publishing to reach a global audience

  Unlike other platforms where you wait days or weeks for approvals, you can modify your Roblox experiences and publish immediately in multiple languages and on all popular platforms— iOS, Android, Mac, Windows, and Xbox.

• Platform-driven discovery and rapid viral growth

  Our platform, with 77.7 million daily active users (DAUs) as of Q12024 now able to see and join experiences with no additional downloads required, provides opportunity for rapid growth. Creators can take advantage of our organic channels, our rich social graph and network effect, seamless exploration between experiences and our cost effective Robloxads.

• Rapid iteration and scaling with no upfront costs

  With your content live and in front of lots of users, we provide a rapid and rich feedback loop on how users are engaging with your work. This feedback loop is facilitated both by our integrated analytics system and by our monetization mechanisms. On the cost side, we handle infrastructure hosting, storage, customer support, localization, payment processing, moderation, and platform costs. You do not have to worry about standing up multiplayer servers or scaling them as your experience goes viral. Off Roblox, you often have to take care of these expenses and manage these operations yourself.

• Pay after you earn on Roblox

  See Also

  Microsoft shakes up Xbox marketing as key exec departs for Roblox

  On other platforms, you can incur expenses such as storage, hosting, and infrastructure before you earn any money or even start building. On Roblox, developing an experience has minimal risk as you are charged for these expenses after you monetize.

Average Cash Payouts

Our goal is to drive as much money to our creators as possible while maintaining reasonable margins for our company to develop, maintain, and improve the tools and technology that support our community.

On average, 74% of all spending in experiences supports or goes to developers. The below applies to Robux spending within experiences only; it excludes developer subscriptions which are a relatively small portion of the business today.

• We pay out 45% to cover costs supporting experiences— like infrastructure hosting, storage, customer support, localization, payment processing, and moderation— which other platforms generally pass on to developers.

• This enables us to return 29%* directly to the developers.

• That leaves 26% to cover Roblox's ongoing services and operating costs, future-looking investments in the platform, and margins.

This chart illustrates the estimated utilization of each dollar spent in an experience on Roblox. Note that the chart doesn't reflect our expenses as disclosed in our GAAP financial statements.

Experience Monetization

Once you've developed an experience, you can earn through the following methods:

In-Experience Purchases

• Subscriptions within experiences offer you the ability to earn from your experience through subscription-based offerings and business models.

• Developer Products which are items or abilities that a user can purchase, such as in-experience currency.

• Passes for access to special privileges within an experience, such as entry to a restricted area or a permanent power‑up. When you sell your own passes in your experience, you earn 70% of the Robux spent. You can also sell passes within your experience that were made by other creators; in this case, you earn a 10% affiliate fee on the Robux spent within your experience, and the original creator of the pass earns 60%.

• Private Servers for users to play with just friends (subscription-based access fees).

Engagement-Based Payouts

Developers earn extra Robux for simply building an engaging experience. Roblox calculates an Engagement-Based Payout (EBP) based on the share of time a Roblox Premium subscriber spends in your experience, and these payouts happen automatically as a way to reward engaging experiences.

Immersive Ads

Immersive Ads allow developers to place high-quality, native ad units in their experience that will programmatically serve ads. Creators are paid through a revenue share for the video views, impressions, and teleports generated.

Creating, Selling, and Reselling Avatar Items

Millions of users already visit the Marketplace every day. In December2023, nearly 71 percent of them spent time editing their avatar, and people have purchased billions of items there, including nearly 1.6 billion digital fashion items during the first nine months of 2023.

Eligible creators can create and sell accessories, clothing, and avatar bodies and heads in the Marketplace or in their own or other developers' experiences. We have a breadth of ways users can discover and buy your creations, whether through searching the Marketplace or enabling developers to promote and sell your items. Users can purchase your item within an experience using the Avatar Inspect Menu or modules such as Merch Booth. You can also increase the discoverability of your 3D user-generated content within the Marketplace through Sponsored Item ads.

After you pay any applicable upload and publishing fees and submit a new asset for approval, the moderation team reviews your asset and, if approved, you'll be able to publish your asset to the Marketplace.

You receive a commission every time a user purchases your item. When community items are sold in the marketplace, a portion of the sales is split between the item creator and Roblox. If the item is sold within an experience, the revenue share will additionally be split with the owner of the experience who we refer to as an "affiliate." An affiliate earns commission for marketing another user's creations.

As follows is an overview of our commission structure. To learn more about fees and commissions for the Marketplace, see Marketplace Fees and Commissions.

In-Experience Purchase

• Creator receives 30%

• Affiliate (experience owner) receives 40%

• Platform receives 30%

Marketplace Purchase

• Creator of the virtual item receives 30%

• Affiliate (Roblox) receives 40%

• Platform receives 30%

These commissions also apply to the original sale of Limiteds. When setting assets on sale, you can configure your creation as a Limited item to set an available quantity for that asset. Limiteds require a per-unit fee and can be resold by Roblox Premium members. At this time, only Roblox-created Limiteds are tradeable.

Creating and Selling Studio Plugins

You can create and sell Studio plugins to the creator community through the Creator Store. A plugin is an extension that adds additional features or functionality to Roblox Studio and helps improve creator workflows. You can either offer plugins for free or sell them for a minimum of $4.99 USD. Roblox offers a market-leading revenue share for these sales, as only taxes and payment processing fees are deducted. For more information, see Selling on the Creator Store.

Converting Earned Robux to Cash

Once you earn Robux, you can continue to use it in our platform to buy developer assets, plugins, advertising, in-experience items, or virtual items. In addition, when you have at least 30,000 earned Robux in your account, you may be eligible to exchange your earned Robux for real currency using the Developer Exchange program.

To learn more about strategies to earn Robux, see Monetization.

Frequently Asked Questions